::0„6 Facebook's Newest Challenger: Google Plus 0„6::..

Published: June 29, 2011
~by Martin Kaste

.

Google is trying once again to challenge Facebook's domination of the social-networking business, this time with a service called Google Plus.
But you're not allowed to join it ¡ª at least, not yet.


''It's small but growing'' says BradleyHorowitz, who oversees Google's communications products and social applications.

Horowitz says Google Plus is still in''field-testing,'' so invitations have been sent only to a limited number of early adopters and journalists. It's similar to the roll-out strategy for Gmail and Google Voice. And if the company is lucky, the perceived scarcity will build up demand ¡ª but for what exactly?

''We've created a system that's basedon the concept of circles, so that I can take my college friends and drag them into a circle called 'college buddies,' and I can take my work colleagues and drag them into a circlethat's called 'work friends.' And I can share selectively the parts of myself with those circles that I choose to,'' he says.

In other words, Google Plus is trying to solve the age-old problem of whatto do when you're friended by your mom. In a promotional video, Googlepromises that organizing your onlinelife into circles may actually help you to loosen up.



^^A screen shot of Google Plus.^^


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